Tweets

Justin Jackson
Justin Jackson@mijustin
Hey folks, if you’re interested in @marketingdevs, the launch discount expires in 17 hours.

If you don’t have the code, let me know!
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Justin Jackson
Justin Jackson@mijustin
@GumroadHelp I'm getting customers complaining that they're getting "Invalid Offer Code Error" when they go to pay (Credit Card or PayPal)
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Congrats! You have "initial" traction. The real test is:

- how easy is it to attract new customers?
- how long do customers stick around?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Traction Step #5

Next, ask:

- how many people were willing to pay?
- how easy was it to get them to pay?
- how long do they stay engaged?
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Traction Step #4

Don't build a full-blown app. Offer a lo-fi manual labor solution that solves the problem.

See if people will pay for it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Traction Step #3:

An enthusiastic response to your idea is a good start, but it's not enough.

Early on: see if people will pay for it.
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Traction Step #2:

Evaluate your idea's initial potential by looking at:

- how many people respond
- how enthusiastically they respond
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Justin Jackson
Justin Jackson@mijustin
Replying to @mijustin
Traction Step #1:

You should be able to boil the promise of your product into a single headline that resonates with people.
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Justin Jackson
Justin Jackson@mijustin
Traction is a difficult thing to reverse engineer, but there are a few basic steps you can follow to increase your chances...
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Justin Jackson
Justin Jackson@mijustin
RT
RT @Jeffwni: Wife: There's a spider in the kids' bedroom
Me: I'll take care of it
*raises spider like one of my own*
*has a little cry when…
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Justin Jackson
Justin Jackson@mijustin
Replying to @lwdupont
@lwdupont yes! It looks like people were having trouble in mobile Safari. I disabled Optimizley, and after a few refreshes it worked for me.
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Justin Jackson
Justin Jackson@mijustin
Replying to @kylefox
@kylefox thanks Kyle!!! One day maybe you can interview me about it on your podcast. ;)
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Justin Jackson
Justin Jackson@mijustin
Replying to @marknca
@marknca thank you Mark! Your suppor my over the years has been awesome.
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Justin Jackson
Justin Jackson@mijustin
Replying to @clayhebert
@clayhebert thanks man! Still in the home stretch. Burning the midnight oil to get it all packaged together.
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Justin Jackson
Justin Jackson@mijustin
Glad to finally be shipping @marketingdevs tomorrow! Here's a peek at the cover + custom case study illustrations.
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