Imagine having thousands of people lined up to hear about your next project. In this course, you'll learn how to build, research, and target your audience. By finding and focusing on their pain, you'll build your launch list from 0 to 1,000.
Most people try to build a product first, and then find people to sell it to. My inbox is full of folks who've followed this approach, only to be disappointed because no one showed up to their launch.
Successful product people follow a different approach: they launch their products to an established audience, and target a problem that audience shares. Why does this work? Because having your own audience is like having your own personal fan base. An audience will wait anxiously for you to release your new thing; instead of hearing crickets, you'll have sales on day 1.
"You need to build an audience before you build your product." - Hiten Shah
Learn step-by-step and track your progress online.
Depending on your package, you'll get up to 10 full-length interviews, from leaders in the industry.
The course contains over 60 minutes of instruction from Justin Jackson.
Download PDF notes and (depending on your package) full-length video files, templates, and more.
Get everything you need to choose, research, and track your audience, in a self-paced online coursestart now
Nathan describes why an email list is important, and how he built his list to sell is own books.
Patrick McKenzie (Patio11) is a software engineer who is also a self-taught product marketer. In his interview he chats about how to gain influence.
Sacha teamed up with Tom Coleman, and created Discover Meteor; a hugely successful programming book.
Nate talks about the importance of writing when building an audience. He describes the tricks he's used to organically grow his SaaS, Draft.
Garrett build Sifter, an online bug tracker, and later wrote Starting and Sustaining describing how he grew the product's revenue.
After failing multiple times, Sean figured out his path to success with Sketching for CSS. He's built an impressive email list of of developers who want to learn design.
Brennan is a machine: while developing his product Planscope, he's learned how to automate most of his marketing.
As a web designer, Paul is booked up for months at a time. He's also published and sold thousands of books.
Note: the full-video interviews are only available in the Master Class (you get all 10), and the Intermediate Class (you get 5).
"It's a really good course; there's a lot of engagement between student and teacher, which makes it unique compared to other offerings."
"Just watching the full interview videos now: they are so useful! This is worth the value of the Master Class just on its own."
"I've been waiting for this! This course has tangible advice on creating relationships with real people, and building what they want."
You'll learn where to do your research and how to find patterns that you can turn into products.join the email list
One year ago, I got serious about building my audience. Because of the wonderful people that follow my work, read my blog, subscribe to my newsletter, and listen to my podcast, my life has changed dramatically. In the past year:
What an awesome ride! And all because I focused on building my audience first.
I believe that most people (and companies) can benefit from growing their audience before they start building a product, starting a blog, or determining a marketing strategy. Why not start now?