Startup 101: How to acquire your first 100 customers

"Just what I needed: practical information on getting started marketing my product."
- Mark Hogan, Ireland

Don't worry about launching to crickets! Discover how you can get people’s attention, turn that attention into leads, and get more customers for your digital product.

Las Vegas

April 6th, 2016, 7pm-9pm

[zilla_button url="https://gum.co/marketingworkshop/earlybird" style="orange" size="medium" type="round" target="_self"] Early bird - $99 [/zilla_button]

Location: The Iron Yard 1112 S Casino Center Blvd Las Vegas, NV 89104

In this 2 hour workshop you'll learn:

  1. Tactics for getting attention for your product
  2. How to get more leads and build a launch list
  3. How to convert leads to customers
  4. The lean marketing stack

You'll also get:

  1. A free copy of the book: Marketing for Product People
  2. 45 minutes of instruction
  3. 45 minutes of live case studies
  4. 30 minutes of exercises
  5. A launch checklist
  6. Slides and notes

Is this for me?

Do you have a SaaS, mobile app, or digital product? Are you experiencing any of this:

  • People aren’t discovering you online.
  • The top of your funnel isn’t producing enough leads.
  • People try your product and don’t come back.
  • Your competitors are getting all the attention.
  • Your product isn’t generating any word of mouth.
  • You’re not converting visitors to paying customers.

If you're keen to learning product marketing, this will be a good introduction!

Who is Justin Jackson?

Justin Jackson, Canadian product person and maker. Not a basketball player.Originally a Product Manager at Mailout.com and Sprint.ly, Justin now consults to startups, software companies and agencies all over the world.

His books and courses, most recently Marketing for Developers, have sold thousands of copies, and have become the go-to resource for promoting digital products.

You may have seen some of the viral content he's written:

  1. This is a web page – garnered over 200,000 page views in the span of two weeks, and was translated by readers into 16 different languages. Featured by Net MagazineSmashing Magazine, A List Apart, The UX Podcast, Rands, and T3N Magazine.
  2. Focus on your own shi*t – featured on Medium's "Top Stories" list, and viewed over 27,000 times in 3 days.
  3. Your developers aren’t slow – shared over 6,000 times. Increased leads by 32%. Increased trials by 2x.
  4. Things I’ve quit doing at my desk – this post was later published on Lifehacker and in the Hacker Monthly magazine.
  5. The future of UI is text – became an authoritative piece on text-based UI. Referenced in this Medium post.

Justin is also known for his podcasts: Product People, Build & Launch, and MegaMaker.

You can find him on Twitter: @mijustin

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