Justin Jackson

What is real work?

“Hey kids, don’t bother daddy, I’m working.”

“But dad, you’re watching YouTube!”

It should be obvious, but we’ve all rationalized work activities that aren’t real work.  Furthermore, we get caught up doing too many maintenance tasks that don’t earn revenue. What we need to do, on a regular basis, is realign ourselves with work that provides value for our customers.

For me, it’s been helpful to sort my work into 4 categories: (more…)

Published on March 4, 2012