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Slack research hack

Written by Justin on December 1, 2014

Slack marketing research trick

Note: shortly after publishing this blog post, Slack did an update. This hack no longer works.

If you’re selling a B2B product or service, you should be using this research trick:

  1. Log into Google Analytics
  2. Select Acquisition > Referrals from the side menu
  3. Search for “slack”
  4. See which companies are talking about your product

Research trick

Decisions are being made in Slack. Teams are discussing which products and services they should buy, what blog posts to read, what training to take… and also where they should go for lunch. 😉 If you’re getting an inbound link from a sub-domain, that company is talking about you.

What can you learn?

If you click on the referring subdomain, you can also see what channels, messages and searches the inbound link came from:

Where did the inbound link come from?

If the referral came from a room called /messages/what-products-should-we-buy you have a pretty strong signal. 😉

Interestingly, you can even see usernames that linked to you in messages:


If you run a SaaS, and you’re seeing a lot of inbound links to your app from your customers’ Slack channels, that’s a good sign as well. It likely means that your service is a big part of their workflow.

How can you use this information?

That’s really up to you. Here’s a few ideas:

  1. Generate sales leads from companies that link to your blog or marketing site from Slack
  2. Find out if your competitors are talking about you (and what they’re linking to)
  3. See which of your customers share your app’s internal links the most, and what they’re linking to (is it a particular report, dashboard, or feature?)

What are some other ways you could use this data? Message me on Twitter: @mijustin


Apparently, this feature exists:

@mijustin @kellabyte yep. we enabled that day one.

— John E Vincent (@lusis) December 2, 2014

Justin Jackson

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