Your creativity makes you strong, independent and free.

Hi, I’m Justin. I make stuff for makers. I want to help you reach more people with the things you create.

Justin Jackson, Canadian product person and maker. Not a basketball player.

I just published Marketing for Developers, and I’m working on a new project called MegaMaker.

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Start a new chapter

Start a new chapter

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Yesterday was my birthday. I turned 35. BTW: does this make me older than you? We measure our time on earth in birth years, which feels more significant to me than New Years. Each year that passes reminds me: I don’t have infinite years on this planet. My development to this point is what I’ve been able to accomplish in 35 years. How can improve myself in my 36th year?
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Keep making stuff

Keep making things

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Secretly, we’re all scared of being rejected. Whether it’s unrequited love, an unappreciated gift, or making something that people don’t want. We’re scared.
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Ultimate validation

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One of the first products I built was CRM software for non-profits. It was about 2001, and I was 21 years old. Every day after work I’d spend hours and hours customizing each screen and interaction. Nervously, I approached a local charity and asked if I could demo it for them. They were impressed! The Director invited me to come to their conference, and show it to other non-profits from across the country. Man I…
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Brothers: Walt and Roy O. Disney

You need help

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You’ve heard of Walt Disney, the affable showman who founded The Walt Disney Company. He’s an American icon with a great legacy. You may not have heard of his older brother, Roy.
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End of an era

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Yesterday, I published the last episode of Build & Launch‘s first season. It’s been an incredible ride.
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Do people still read blogs?

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Marco Arment is wondering why his blog traffic is going down. His theory is that mobile apps and “bite-sized social content” are taking readers away:
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No marketing unicorns

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This past week, I shipped a small project: The Product Hunt Handbook. (This is part of a bigger project, The Build & Launch podcast, where I’m trying to ship a product every week). Ironically, the book was submitted to Product Hunt before it was even finished. This resulted in a nice bump in pre-orders.
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Don’t follow your heroes

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As creators, there’s a temptation to seek out our heroes and ask them how they achieved their success. We think if we follow their instructions, we’ll be able to reproduce their winning magic. But it doesn’t work that way.
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2014: a year of making stuff

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Before making my goals for 2015, I wanted to review 2014. Sometimes we lose sight of what we’ve accomplished the previous year. Here’s the framework I’m using to review myself personally – you can get the worksheet here.
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Slack marketing research trick

Slack research hack

 in Blog
Note: shortly after publishing this blog post, Slack did an update. This hack no longer works. If you’re selling a B2B product or service, you should be using this research trick: Log into Google Analytics Select Acquisition > Referrals from the side menu Search for “slack” See which companies are talking about your product