Jam packed with salt-of-the-earth advice and instruction. I'm going through with pen and paper, taking detailed notes.

Marketing for Product People book by Justin Jackson for non-technical founders and creatives

Tired of shipping projects that fail to get traction?

This book will teach you everything you need to get started:

Using step-by-step instructions, you'll learn market research tactics that help surface solid product ideas. Armed with this research, you'll be able to create your product with confidence, knowing that you're meeting a legitimate need. No more guessing!

You'll also learn how to grow a launch list from the moment you start building your product. Don't worry about launching to crickets. This time you'll have people waiting to purchase your product on day one.

Get a free sample chapter

Sign up for my mailing list, and I'll send you a free PDF from Marketing for Product People.

I won't send spam. And you can unsubscribe whenever you like.

This guide is packed with tactical advice.

Table of Contents

  • 1 Hello World
  • 7 Define Your Goal
  • 11 Build Something People Want
  • 11 How to succeed
  • 16 Finding your audience
  • 25 Research
  • 31 Target their pain
  • 39 The Lean Marketing Stack
  • 39 Overview
  • 46 Setting up Segment
  • 54 Using Google Search Console
  • 59 Using Google Analytics
  • 67 Using Mixpanel
  • 77 Before You Launch
  • 77 Two marketing channels to focus on
  • 81 How to write blog posts that get noticed
  • 87 How to build an email list
  • 92 Set a price
  • 97 Launching
  • 97 How to build a street team
  • 102 Your launch plan
  • 106 Your launch checklist
  • 109 After Your Launch
  • 109 How growth works
  • 115 Get more leads
  • 127 Guide your leads through the funnel
  • 138 Close the deal: ask for the sale
  • 155 Closing Thoughts

Get Marketing For Product People

Launch your digital product with confidence!

$299 Buy Now

Everything Bundle

Tutorial Videos + Interview Videos + eBook + Special Bonuses

The Full eBook — PDF, ePub, Mobi, Audio Interview Videos — 10 videos
Tutorial Videos — 10 screencasts
Bonuses — Templates, Handbooks, Worksheets

Build something people want. Learn how to set up your web site and analytics. Get the launch checklist. And, follow the launch tactics to get your first 100 customers.

Perfect for makers who:

  1. Are looking for an idea
  2. Just built their product, but haven't launched
  3. Just launched, but need traction.

The PDF is 160 pages. There is also an ePub, Mobi and web version. You will be emailed your username + password after purchase.

Click here to see a preview of what the book looks like.

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Inteviews with Des Traynor (Intercom), Sacha Greif (Discover Meteor), Brian Casel (Audience Ops), Jarrod Drysdale (Tiny Designer), Marc-Andre Cournoyer (Coded Inc), Nir Eyal (Hooked), Tracy Osborn (Hello Web App), Nathan Barry (ConvertKit), Sean Fioritto (Sketching with CSS), Garrett Dimon (Sifter), Dan Norris (WPCurve), Brennan Dunn (Planscope)

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Inteviews with Tracy Osborn (Hello Web App), Nathan Barry (ConvertKit), Sean Fioritto (Sketching with CSS), Garrett Dimon (Sifter)

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Worksheets: Prospects Ranked by Priority (Excel), Audience Discovery (PDF).

Code sample: implementing Segment tracking in a simple HTML form.

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It's me! Justin Jackson.

Hi, I'm Justin Jackson.

I've been building things with computers since 1983. When I turned 12, I became the SysOp of a local BBS. In the 10th grade I sold my first product, and in 1993 I built my first website. Recently, I've been the host two podcasts: Product People and Build & Launch. Currently, I'm passionate about helping makers earn an income from the things they create.

I live in Vernon, BC with my wife and 4 kids. (Yes, I said 4). For fun, I ride bikes, snowboard, and drink fine beer (sometimes all at the same time).