People want the basics done well

It all reminds me of the software business. The industry is obsessed with touting features while the public is obsessed an entirely different set of criteria: Does it solve my basic problems and is it easy to use? Does it make sense? Do I understand it?

The real lesson for me is this: People want the basics done well. Does it look good, does it feel good, is it comfortable, is it clear, is it easy? No matter what youโ€™re selling, those seem to be the things that really matter. Get those right and youโ€™ve got a great shot at building a successful product and business.
Jason Fried

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Published on November 10, 2011