Justin Jackson

Are you in love with the idea, or with customers?

Most of us have, at some point, been in love with the idea of running a business.  For me, it was in college and wanting to run snowboard shop.  For others, it might be running their own coffee shop or  a software company.

Would-be software company entrepreneurs dream about interesting technology, traffic spikes, and recurring revenue. Wannabe coffee shop owners fantasize about glass display cases, shiny fixtures, and fancy dishes.

We can’t wait to “be our own boss” or “run our own thing.” But if that’s your focus, you shouldn’t go into business.

To run a business, you need to focus on your customers. Solving their problems, fulfilling their dreams.


Published on November 28, 2011

People want the basics done well

It all reminds me of the software business. The industry is obsessed with touting features while the public is obsessed an entirely different set of criteria: Does it solve my basic problems and is it easy to use? Does it make sense? Do I understand it?

The real lesson for me is this: People want the basics done well. Does it look good, does it feel good, is it comfortable, is it clear, is it easy? No matter what you’re selling, those seem to be the things that really matter. Get those right and you’ve got a great shot at building a successful product and business.
Jason Fried

Published on November 10, 2011