The sex and cash theory

I’m a big fan of Hugh MacLeod’s sex and cash theory:

The creative person basically has two kinds of jobs. One is the sexy, creative kind. Second is the kind that pays the bills.”

This is true in almost every industry:
  • If you’re a photographer, you can look for the “sexy” job of shooting art photos (cool job, but not high paying), or you can shoot weddings (drag job, but lucrative)
  • If you’re into food, you could start your own restaurant (high risk but sexy, potentially low paying), or you could get a management job at Sysco.
  • If you’re a graphic designer, you can design band posters or you can design brochures for a bank.

Are you a creative person looking to make a living?  It’s OK to do cool projects in your spare time; but when it comes to making money, start thinking differently.  Matt Linderman says: “Instead of working with a thing you love, think about how to work in a way you love.”

Download Macleod’s whole essay here.

Get a free chapter


Sign-up and you'll get a free chapter from my upcoming book: Marketing for Developers. You'll also receive my weekly marketing newsletter!

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

Looks like you've already downloaded the sample chapter for Marketing for Developers!

The book is launching on October 15, 2015.

Leave a Reply