No one wants to buy my sneakers
In product development, it’s a mistake to assume that other people want what we want. Let me tell you a story. I used to own a couple of retail shops; we sold snowboards, skateboards, and clothing. One day I was…
Kathy Sierra is brilliant
In the end, all that matters is what happens when the clicking/swiping is done. What do they NOW feel? What do they now SHOW for it? How are they now better in a meaningful and — better still — OBVIOUS…
Building a better mousetrap? It had better catch more mice.
If you’re building a better mousetrap, it had better catch more mice. Ultimately, the products we build have to provide value for our customers. This means that if we’re trying to build something better than what exists, it should represent a…
