Get the full Marketing for Developers course!

You've been working on your app for months: creating new features, refining the design, and building out the billing system. Finally, it's ready for launch. You deploy it to production and wait for your first customers to sign up.

But the customers don't come. What happened?

This guide is packed with tactical advice.

Rob Walling, @robwalling

"Programming is black and white. Marketing is a world of gray."

Quit looking for that magical growth unicorn. You don't need to win the startup lottery. You can earn a good income from building and launching your own products.

This video course will teach you everything you need to get started:

Get Marketing For Developers

Choose the package that works for you.

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Complete Video Package

Tutorial Videos + Interview Videos + Handbook + Special Bonuses

Interview Videos — 10 videos Handbook — PDF, ePub, Mobi, Online
Tutorial Videos — 10 screencasts
Bonuses — Templates, Handbooks, Worksheets
$85 Buy Now

Premium Video Package

Videos + Handbook

The Full eBook — PDF, ePub, Mobi, Online Interview Videos — 4 videos
Tutorial Videos — 4 screencasts
Bonus — Worksheets
$39 Buy Now

Don't want video?

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The Full eBook — PDF, ePub, Mobi, Online Bonus — Worksheets

Build something people want. Learn the Lean Marketing Stack. Get the launch checklist. And, follow the launch tactics to get your first 100 customers.

Perfect for developers who:

  1. Are looking for an idea
  2. Just built their product, but haven't launched
  3. Just launched, but need traction.

The PDF is 160 pages. There is also an ePub, Mobi and web version. You will be emailed your username + password after purchase.

Click here to see a preview of what the book looks like.

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Inteviews with Des Traynor (Intercom), Sacha Greif (Discover Meteor), Brian Casel (Audience Ops), Jarrod Drysdale (Tiny Designer), Marc-Andre Cournoyer (Coded Inc), Nir Eyal (Hooked), Tracy Osborn (Hello Web App), Nathan Barry (ConvertKit), Sean Fioritto (Sketching with CSS), Garrett Dimon (Sifter), Dan Norris (WPCurve), Brennan Dunn (Planscope)

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Inteviews with Tracy Osborn (Hello Web App), Nathan Barry (ConvertKit), Sean Fioritto (Sketching with CSS), Garrett Dimon (Sifter)

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Worksheets: Prospects Ranked by Priority (Excel), Audience Discovery (PDF).

Code sample: implementing Segment tracking in a simple HTML form.

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It's me! Justin Jackson.

Hi, I'm Justin Jackson.

I've been building things with computers since 1983. When I turned 12, I became the SysOp of a local BBS. In the 10th grade I sold my first product, and in 1993 I built my first website. Recently, I've been the host two podcasts: Product People and Build & Launch. Currently, I'm passionate about helping makers earn an income from the things they create.

I live in Vernon, BC with my wife and 4 kids. (Yes, I said 4). For fun, I ride bikes, snowboard, and drink fine beer (sometimes all at the same time).