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Marketing for Developers

A guide to marketing your software, apps, and digital products


Sign-up and you'll receive a 26 page sample chapter, plus my weekly newsletter on building & marketing products.

"Building a product is easy, getting users is the hard part."
- William Channer, Dorm Room Tycoon

"Programming is black and white. Marketing is a world of gray."

- Brett Florio, Co-Founder of

This book will help you navigate the marketing process. Using case studies and specific step-by-step instructions, you'll learn a scientific method for doing market research.

Armed with this research, you'll be able to create your product with confidence, knowing that you're meeting a legitimate need.

You'll also learn how to grow a launch list from the moment you start building your product. You won't need to worry about launching to crickets: you'll have people waiting to purchase the day your product ships.

Loved the first few chapters of your marketing for developers book. Can't wait for the rest! Cheers!

— Jeremy Weir (@JeremyWeir)