This book will help you navigate the marketing process. Using case studies and specific step-by-step instructions, you'll learn a scientific method for doing market research.
Armed with this research, you'll be able to create your product with confidence, knowing that you're meeting a legitimate need.
You'll also learn how to grow a launch list from the moment you start building your product. You won't need to worry about launching to crickets: you'll have people waiting to purchase the day your product ships.