Chris Fox at Fox Financial was looking for a clean, easy to navigate web site for his clients. He also wanted to streamline his publishing stream: I’ve set up a system where he blogs regularly, and then uses Advisor Mailout to import those articles and send out his email newsletter.
Tri Area News is a news blog covering the “tri-area” of Stony Plain, Spruce Grove, and Parkland County. While the area already has excellent newspapers, the Stony Plain Reporter and the Spruce Grove Examiner, they are only printed once a week. Tri Area News was designed to give quick, timely news updates to local citizens using Twitter and Facebook updates, RSS subscriptions, and email notifications.
The really neat thing about this blog, is how I’ve set it up: everything is automatic. When a blogger on the site publishes a story, a link to that story is automatically sent to Twitter and Facebook. And at midnight, all of the day’s stories are automatically compiled into an email and sent to the mailing list. No button pushing necessary.
For this project I also did a lot of work optimizing the site for search engines (like Google), and customizing the theme itself.
Garner and Giselle at Duchess Bake Shop wanted a simple, functional web site. I also helped them with online promotion: linking to local blogs, improving Google search results, and creating an identity for them on Facebook and Twitter.
The online campaign went very well, and created tremendous buzz for their opening week: