Most of us have, at some point, been in love with the idea of running a business. For me, it was in college and wanting to run snowboard shop. For others, it might be running their own coffee shop or a software company.
Would-be software company entrepreneurs dream about interesting technology, traffic spikes, and recurring revenue. Wannabe coffee shop owners fantasize about glass display cases, shiny fixtures, and fancy dishes.
We can’t wait to “be our own boss” or “run our own thing.” But if that’s your focus, you shouldn’t go into business.
To run a business, you need to focus on your customers. Solving their problems, fulfilling their dreams.